Searching for Sugar Man is a 2012 Swedish–British–Finnish documentary film about a South African cultural phenomenon, directed and written by Malik Bendjelloul, which details the efforts in the late 1990s of two Cape Town fans, Stephen “Sugar” Segerman and Craig Bartholomew Strydom, to find out whether the rumoured death of American musician Sixto Rodriguez was true and, if not, to discover what had become of him. Rodriguez’s music, which had never achieved success in the United States, had become very popular in South Africa although little was known about him in that country.