“They have amassed so much knowledge about us. What we know is a pittance compared to what they can know about us.” Harvard professor Amazon is a corporate colossus that dominates the global retail landscape. As a company, it has changed the way commerce operates to emerge as a corporate superpower. “Domination was on Jeff’s mind from the beginning.” Former senior Amazon manager In a quarter of a century the company has transformed itself from three staff in a garage to nearly 800,000 employees worldwide. It’s propelled its founder, Jeff Bezos from a small-scale book seller to a tech titan. He’s now the richest man in the world.