Reporter Peter Greste examines the Facebook business model and shows why your private life is making them billions. “Facebook has very cleverly figured out how to wrap itself around our lives. It’s the family album. It’s your messaging to your friends. It’s your daily diary. It’s your contact list. It’s all these things wrapped around your life.” Digital Privacy Expert The program investigates how Facebook has the ability to track much of your browsing history, even when you’re not logged on, and even if you aren’t a member of the social network at all.
“Even if you close your account, even if you log out of all of your services, the way that they’re set up, with their sharing buttons, they’re still going to be able to build a profile for you. It’s very difficult to opt out of Facebook’s reach.” IT Security Consultant